MAKING A REAL DIFFERENCE THIS WORLD FOOD DAY
Did you know that, each day, 3.5 million photos of food are posted, liked and shared around the world? That’s an online food conversation totalling 1.2 billion posts in the space of a year. But we are sharing food so that it can be admired, not eaten.
190M people – or one in seven Indians – still go to bed hungry (Latest figures from The World Food Programme). What if we could instead convert one in seven of our food photos this week into a donation of a meal? Fewer people would go hungry this week.
As one of the world’s largest food brands, we want to try and change these statistics for the better. That’s why this World Food Day we are giving food lovers the opportunity to turn their food post into a real meal for someone in need. On 16th October, each time our #ShareTheMeal post is shared or retweeted on Facebook and Twitter, Knorr Global will donate the equivalent of one meal to the World Food Programme (WFP), up to a total of 1.5 million meals and Knorr India will donate 50,000 meals to Akshaya Patra (https://www.akshayapatra.org).
You can also follow the footsteps of our chefs, cook up a delicious meal and share it with someone less fortunate. If you would like to add a donation of your own, please visit: https://www.akshayapatra.org/onlinedonations
How our World Food Day 2017 campaign works:
• Every share of Knorr’s Facebook post or retweet of our tweet on World Food Day with #sharethemeal #knorr will trigger to someone in need
• You can also add your own donation by visting https://www.akshayapatra.org/onlinedonations or by cooking a delicious meal and sharing it with someone less fortunate
• Knorr India will donate up to 50,000 meals & Knorr Global will donate 1.5MN meals
• Knorr India’s donations will go to Akshaya Patra
About Knorr and World Food Day
In 2014, Knorr made its first donation of one million nutritious cooked school meals on World Food Day. Knorr repeated this donation again in 2015 and 2016, helping WFP to provide a total of 3 million school meals since 2014.
About The Akshaya Patra Foundation
Akshaya Patra is a not-for-profit organisation that strives to fight issues like hunger and malnutrition in India, by implementing the Mid-Day Meal Scheme in government schools and government-aided schools. Akshaya Patra aims not only to fight hunger but also to bring children to school.